Many businesses have turned to Google Adwords to supplement their organic traffic or replace traffic lost in recent Google algorithm updates. If you are not familiar with using Google Adwords and have not yet set up your campaigns, please consider having a look at our Getting started with Google Adwords course. Please find out whose telephone will receive the SMS with the security PIN, forewarn them of your course attendance and bring their telephone number with you. We are aware that Google is increasingly using two-step verification to protect access to your account when logging in from an unfamiliar IP address or device. Delegates should already have a good idea of how Adwords works and be familiar with campaign types, Ad Groups, Keyword selection and campaign performance reporting. This course is aimed at businesses that are already running Google AdWords but want to explore some of the more advanced features that are available and take advantage of some of the time saving tools that can make an account manager's life more time efficient.Īs conversion tracking is such an important method of gauging PPC success, it would be advantageous for delegates' accounts to have this set up. Chase down the cost per converted click, increase profitability and maximise the Return on Advertising Spend (ROAS).Increase PPC conversion with strong landing pages.Know how to use some of the time saving automated features in Adwords.Analyse the cost per conversion and understand why, in theory at least, when a campaign's CPC is below cost per converted click then the budget should be limitless.Realise that attracting traffic from the Search and Display networks is only half the story and that landing page conversion rate is critical to success.
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